About us
Nicole Diem opened her first optical store in Zurich's old town when she was just 20 years old in the 1970s. After five years, she was already on Zurich's famous Bahnhofstrasse.
She successfully ran her optical store on Zurich's Bahnhofstrasse for three decades, during which time she was able to make many people - including big celebrities - happy with her own eyewear collections. Always under the motto "to design beautiful eyewear to make everyone happy".
In 2006, she opened the first optician's online store in Switzerland.
Beginning in the 2000s, Nicole Diem has been managing two optician stores along the Gold Coast, with each situated by the shores of Lake Zurich in Meilen and Rapperswil.
1973 Opening at Rüdenplatz Zurich Nicole Diem Optik
1978 Move to Bahnhofstrasse 35 Zurich
1985 Design and production of the NICOLE DIEM DESIGN
eyewear frame collections
1990 Design and production of the NICOLE DIEM DESIGN
reading glasses collection
1995 Distribution of NICOLE DIEM DESIGN spectacle frames
to specialist opticians and NICOLE DIEM DESIGN reading glasses to
specialist opticians, pharmacies and drugstores
2002 Relocation to Bahnhofstrasse 25 Lichthof Zurich
2006 Launch of the NICOLE DIEM online store for reading glasses and
contact lenses
2015 Redesign and expansion of the website and the
online store
2019 Start online store NICOLE DIEM prescription glasses
2021 Over 250 sales locations for NICOLE DIEM
products
2023 Over 300 sales outlets for NICOLE DIEM
products
Our team
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Nicole Diem
Management
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Emilia Ameti
Logistics and decoration
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Andreas Herper
Multifocal lens specialist
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Albijana Saliji
Optician in training
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Milli Wirz
Multifocal lens specialist
-
Jörg Dubach
Customer advisor
