About us

Nicole Diem opened her first optical store in Zurich's old town when she was just 20 years old in the 1970s. After five years, she was already on Zurich's famous Bahnhofstrasse.

She successfully ran her optical store on Zurich's Bahnhofstrasse for three decades, during which time she was able to make many people - including big celebrities - happy with her own eyewear collections. Always under the motto "to design beautiful eyewear to make everyone happy".

In 2006, she opened the first optician's online store in Switzerland.

Beginning in the 2000s, Nicole Diem has been managing two optician stores along the Gold Coast, with each situated by the shores of Lake Zurich in Meilen and Rapperswil.

Contact us
1973 Opening at Rüdenplatz Zurich Nicole Diem Optik
1978 Move to Bahnhofstrasse 35 Zurich
1985 Design and production of the NICOLE DIEM DESIGN
eyewear frame collections
1990 Design and production of the NICOLE DIEM DESIGN
reading glasses collection
1995 Distribution of NICOLE DIEM DESIGN spectacle frames
to specialist opticians and NICOLE DIEM DESIGN reading glasses to
specialist opticians, pharmacies and drugstores
2002 Relocation to Bahnhofstrasse 25 Lichthof Zurich
2006 Launch of the NICOLE DIEM online store for reading glasses and
contact lenses
2015 Redesign and expansion of the website and the
online store
2019 Start online store NICOLE DIEM prescription glasses
2021 Over 250 sales locations for NICOLE DIEM
products
2023 Over 300 sales outlets for NICOLE DIEM
products

Our team

  • Nicole Diem

    Management

  • Emilia Ameti

    Logistics and decoration

  • Andreas Herper

    Multifocal lens specialist

  • Albijana Saliji

    Optician in training

  • Milli Wirz

    Multifocal lens specialist

  • Jörg Dubach

    Customer advisor